2004 Establishment of SEGA SAMMY HOLDINGS. 2002 Level 1 ADR(Sponsored) established. Development of 3D Graphics Display System started. Sammy Holding Co., Inc., established along with the reorganization of overseas group companies. Sammy Entertainment, Inc., changes its name to Sammy Studio, Inc., and moves to San Diego, California, USA. 2001 2001 OEM supply to K. K. Aristocrat Technologies begins. Listed in the 1st section of the Tokyo Stock Market. Participates in the establishment of Joyco Systems Co., Ltd. develop pre-paid systems equipment for recreational machines. A sub-subsidiary, Sammy Europe Limited, established in London, UK. A sub-subsidiary, Sammy Entertainment Inc., established in Los Angeles, USA. Kawagoe Factory completed. SI Electronics Ltd. joins as a subsidiary. Shuko Electronics Co., Ltd. joins as a subsidiary. Sammy Design Co., Ltd. established as a subsidiary of Shuko Electronics Co., Ltd. Operation of the official i-mode site, "Sammy 777 Town," begins. TV commercial featuring the original character, "Kokoro no shiitake," airs. 2000 Nine sales office open across the country to sale and market pachinko and pachislot machines. Business alliance for the manufacture of pachislot machines made with K. K. Aristocrat Technologies. RODEO Co., Ltd. (formerly Barcrest Co., Ltd.) joins as a subsidiary.v Quat Technology Inc., established in Minato-ku, Tokyo, as a middleware development company for CG production. Dimps CORP., a digital contents developer, joins as a subsidiary. Game content service, "A-1 League," using the Internet for mobile phones begins. 1999 Capital participation in Spike Co., Ltd. started. A subsidiary, Underground Liberation Force Inc., established in Shibuya-ku, Tokyo, in order to enter the music content market. Vaill Co., Ltd. established in Musashino city, Tokyo, as a subsidiary of Spike Co., Ltd. Registration on OTC market. 1998 Corporate-owned building, also used as logistics center, completed in Sapporo city, Hokkaido, in order to reinforce sales and marketing and distribution capacity. A subsidiary, Sammy Amusement Service Co., Ltd., established in Toshima-ku, Tokyo, in order to reinforce sales capacity for arcade game machines. A directly managed amusement arcade, "Sammy's Street 118," opens in Kita-ku, Tokyo. 1997 Techno Sammy Co., Ltd. merged. A subsidiary, MAXBET Co., Ltd., established in Meguro-ku, Tokyo. A directly managed amusement arcade, "Sammy's Street 156," opens in Sagamihara city, Kanagawa. Corporate name changed to Sammy Corporation. 1996 An affiliate, Samnmy USA Corporation, established in Illinois, USA. 1995 Techno Sammy Co., Ltd. established for the purpose of rationalization. Sales and marketing of pachinko machines begins. 1992 Japan Soft Technology Co., Ltd. merged. American Sammy Corporation moves to Illinois, USA. 1991 Sammy Marketing Co., Ltd., merged. Head Office moves to Toshima-ku, Tokyo. 1990 A subsidiary, Japan Soft Technology Co., Ltd., established in Nagoya city. Development and marketing of game software begins. A subsidiary, Nippon eicom Co., Ltd., established in Itabashi-ku, Tokyo. 1989 Factory moved to Sayama city, Saitama. 1988 A subsidiary, American Sammy Corporation, established in California, USA. Sales and marketing of game software begins. 1982 Sales and marketing of pachislot machines begins 1981 Joins Pachislot association, "Nippon Dendousiki Yuugiki Kougyou Kyoudou Kumiai." A subsidiary, Sammy Sales and Marketing Co., Ltd., established in Osaka city. 1978 Factory built in Itabashi-ku, Tokyo. Taking advantage of the popularity of video games, development of game machines begins. 1975 Manufacturing and marketing divisions for recreational machines spun off from Satomi Corporation (established in 1947) and Sammy Industry Co., Ltd.